Homepage Articles RSPCA's Stylish Uniforms Steal the Spotlight on TV Show!

November 20, 2023

Fur Tastic! Rspca's Stylish Uniforms Steal The Spotlight On 'for The Love Of Pets' Tv Show

RSPCA’s Stylish Uniforms Steal the Spotlight on TV Show!

Fur-tastic! RSPCA’s Stylish Uniforms Steal the Spotlight on TV Show!

As animal lovers, we all cherish the amazing work carried out by the RSPCA to help our furry and feathered friends in need. “For the Love of Pets,” is a heartwarming TV series currently airing on the 9Network, it takes you on a behind-the-scenes journey into the operations of RSPCA Queensland and QVS/Pet Emergency.


RSPCA New Branded Uniforms

Among the exciting features of this show is the introduction of the brand-new, purpose-built uniforms designed by Total Image Group for the entire RSPCA organisation, catering to the diverse roles undertaken by RSPCA staff across Australia.

You can see the new RSPCA uniforms in action on the “For the Love of Pets” series, which highlights the dedication of the passionate individuals at RSPCA’s sprawling Wacol campus. The series captures the
team’s unwavering commitment to the animals in their care, from life-changing surgeries by veterinarians to the tireless efforts of the re-homing team, which work to provide thousands of animals with loving homes each year.


About Total Image Group

Total Image Group (TIG), leaders in custom-branded uniform design and
supply, is immensely proud of the uniform collection crafted
specifically for the RSPCA staff nationwide. The CEO of Total Image
Group, Pamela Jabbour, expressed her enthusiasm about this unique
project, stating, “We were honoured to be chosen to develop a range that
caters to the diverse needs of every department within the RSPCA. The
RSPCA is an incredible organisation, so we made sure that the new
uniforms best represented RSPCA and focused on a cohesive range that did
not lose the brand identity.”

As part of an exhilarating branding makeover, RSPCA Australia partnered
with Total Image Group to create a unified, cohesive appearance for all
eight independent state and territory member societies. This range
needed to accommodate the wide array of roles performed by RSPCA staff,
from rangers to customer service, maintenance crews to Head Office. The
challenge was to create a range that not only suited each state’s
requirements but also unmistakably reflected the RSPCA’s mission to
protect and advocate for all creatures, great and small, across the

Total Image Group tackled this multifaceted uniform design journey,
ensuring that the overall brand identity and cohesion remained intact
while addressing the specific needs of each state or territory. Drawing
inspiration from RSPCA’s iconic blue and green colour palette, the key
item in the range is the custom-designed Polo range. Available in blue
or navy, in both short and long sleeves, these polos are crafted from a
Total Image Group fabric designed for Australian climates – durable,
hard-wearing, and comfortable. The polos feature eye-catching
twin-stripe ribbon details at the collar and side splits, along with the
green dual paw print, symbolising the animals that the RSPCA tirelessly
cares for.

Total Image Group also created a custom-built online store, catering to
jurisdictional specificity, making it easy for staff to place orders. It
allows each state to implement its own subsidies for staff, giving each
member society autonomy over their employees’ allocations. The online
store showcases the range worn by real RSPCA staff, featuring vibrant
imagery from a photoshoot coordinated at the flagship Shelter in
Yagoona, further enhancing the uniform shopping experience.

Total Image Group now supplies uniforms to over 46 RSPCA locations
across Australia, offering custom-designed polos, scrubs, shorts, pants,
and aprons, as well as a corporate range for management and head office.
This comprehensive range meets the specific uniform requirements of
individual state and territory entities while preserving the overall
brand identity and cohesion.

It’s great that the RSPCA’s Stylish Uniforms Steal the Spotlight on this TV Show!